The MoralDNA of performance

Winning hearts and minds is not just an empty strap line: who cares, wins, according to a new research report published today by CMI (the Chartered Management Institute) and the authors of MoralDNA™, Professor Roger Steare from Cass Business School and Pavlos Stamboulides at Psycholate in Athens.

The MoralDNA of Performance is based on profiles of over 2,500 UK managers, measuring their ethical preferences of care, reason, and obedience; –and then comparing these scores with a range of performance criteria such as customer engagement, employee motivation and financial performance.

Key findings of the report include:

  • Better ethics means happier customers
  • Ethics helps to engage employees
  • Caring, thoughtful leadership shapes the MoralDNA of performance

download the report